The wine industry never sits still, and neither should your strategy. In this episode, John and Nick unpack what’s trending in wine in 2025, what’s falling out of favour, and what wineries should be paying attention to next. From chilled reds and Zoncello to smart DTC segmentation and consumer behaviour shifts, this one’s packed with insights.
Wine trends are changing fast, and staying on top of what’s in (and what’s out) is key to staying relevant.
In this episode, John and Nick break down what’s hot right now, what styles are slipping, and what wineries should be doing to connect with today’s wine drinkers. They explore everything from shifting varietal preferences and consumer habits to the rise of DTC loyalty programs, evolving cellar door experiences, and why channel strategy matters more than ever.
It’s a fast-paced, practical chat with takeaways you can act on straight away, plus a mystery Pinot Noir to keep things interesting.
What we cover:
Featured Wine: Hungerford Hill Underground Pinot Noir, 2021, Tumburumba
Links & Resources
Next Episode
We’re talking about Social Media That Sells. Join Amber, Kate and Maddy to hear what’s actually working for wineries on their socials plus the biggest mistakes to avoid.
Keywords:
wine trends 2025, dtc wine, wine varietals, alternate varietals, limoncello wine, chilled red wine, pet nat, rosé trends, wine packaging, wine loyalty programs, cellar door strategy, wine marketing, brunch agency, australian wine industry