Wine club members are your most loyal customers, but they’re often the most ignored. In this episode, Hugh and Nick talk about why that needs to change. They share how simple phone calls can improve retention, increase order value and create stronger relationships. If you’ve ever wondered whether it’s worth picking up the phone, this is the episode to listen to.
Most wineries are under-communicating with their best customers. This episode is about fixing that.
Hugh and Nick break down why regular phone calls to wine club members are one of the most effective ways to reduce churn and drive loyalty. Backed by real campaigns and first-hand stories from the Brunch Direct team, they cover what to say, how to say it, and why it works. It’s practical, simple and makes so much sense. If you’re ready to re-engage your club members and boost long-term value, this is where to start.
What We Cover
• Why phone calls still work
• How to use member conversations to shape your marketing
• Real-life examples of customer loyalty in action
• Why calls aren’t just about selling, they’re about connection
• Tips to build trust, avoid attrition, and turn passive members into active buyers
• How Brunch Direct supports wineries with phone campaigns that feel personal
All Links & Resources
🍷 Download your Member Retention Guide right here
📝 Access all our Free Resources here
📞 Want to chat through your winery’s email strategy? Book a free consult with us here
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