Wine club members are your most valuable customers, but too often, they’re also the most overlooked. In this episode, Hugh and Nick unpack how and why phone calls can strengthen retention, boost average order value, and build lasting relationships with your most loyal fans. Drawing on real stories from the Brunch Direct team (and plenty of data), they share what works, what doesn’t, and how to engage wine club members authentically. If you’ve ever wondered whether it’s worth picking up the phone, this one’s for you.
What We Cover
• Why phone calls work (even if you’re skeptical)
• How to use member conversations to shape your marketing
• Real-life examples of customer loyalty in action
• Why calls aren’t just about selling, they’re about connection
• Tips to build trust, avoid attrition, and turn passive members into active buyers
• How Brunch Direct supports wineries with phone campaigns that feel personal
All Links & Resources
🍷 Download your Member Retention Guide right here
📝 Access all our Free Resources here
📞 Want to chat through your winery’s email strategy? Book a free consult with us here
🌐 Visit us at brunchagency.com
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🔗 Connect with us on LinkedIn