What actually makes someone pick one bottle over another? In this episode, Bronte, Adam, and Lachie from the Brunch Direct team unpack the reasons people buy wine, from standout labels and familiar regions to the human connection that only a phone call can build. If you’ve ever worked a cellar door, run a wine club, or wondered what drives a sale in 2025, this chat is packed with real-world insights from the people speaking to customers every day.
What We Cover
• Why some bottles stand out instantly — and others don’t
• How storytelling builds trust and loyalty over time
• What today’s buyers actually care about (hint: it’s not always the wine)
• How direct conversations influence purchasing behaviour
• Why average order values are higher over the phone
• Real customer patterns and triggers shared by sales specialists
All Links & Resources
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