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Why We Buy Wine: Labels, Stories, and Buying Triggers

Episode Summary

What actually makes someone choose your wine? In this episode, Bronte, Adam and Lachie from the Brunch Direct team dig into the psychology of buying. From standout packaging and label design to trusted regions and the stories people connect with, they share what really influences the decision to buy. It’s a real-world look at how customers think, and how wineries can meet them there.

Episode Notes

We all know wine quality matters. But when someone is standing in front of a shelf or browsing online, there are a dozen other things that drive the sale.

In this episode, Bronte, Adam and Lachie break down what catches a buyer’s eye and what makes them hit purchase. You’ll hear how label design, storytelling, DTC conversations and even phone calls impact trust, loyalty and spend. This one is packed with insight from people who talk to customers every day, and who know how a single bottle becomes a repeat order.

What we cover:

• Why some bottles get picked up while others get ignored
• How strong branding and storytelling drive sales
• What wine buyers care about
• How one-on-one conversations shape trust and influence decisions
• Why phone sales often result in higher basket sizes
• What the Brunch Direct team notices when interacting with their customers
   

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