Not all wine conversations are created equal. In this episode, Brunch Direct wine specialists Lachie, Bronte, and Adam share the best, weirdest, and most memorable questions they’ve had from customers. From callers asking about sugar levels and vintage differences, to Shiraz drinkers falling for Sangiovese, it’s a behind-the-scenes look at what consumers really want to know, and why a good chat can be just as valuable as how good wine your wine is. You’ll also hear about what makes DTC phone sales so powerful, how cellar door experiences shape long-term loyalty, and what happens when you wrap a podcast wine bottle too tightly.
Your customers have questions, and some of them are weird, wonderful, and delightfully insightful. In this Great Wine Chat, our Brunch Direct team (Bronte, Lachie and Adam) share the most memorable things consumers have asked them over the phone, from vintage quirks to tasting notes to asking what Lachie was wearing (yes, really). This episode dives into what today’s wine consumer really wants to know, and how direct conversations can build trust, connection and long-term loyalty.
If you’re a winery with a wine club, cellar door, or an email list, there’s something here for you.
What We Cover
Featured Wine
Mount Avoca Estate Shiraz
Links & Resources
Links & Resources
Next Episode
Laura, Kip and KB talk through the essentials of a high-converting winery website. If your site isn’t helping you sell wine, this one’s for you.