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Social Media That Sells: What Actually Works for Wineries

Episode Summary

In this episode, Kate, Maddy, and Amber chat about what makes social media work for wineries. From platform selection to content strategy, engagement tips to algorithm hacks, this chat is packed with practical advice to help your winery show up online, and stand out for the right reasons. Whether you’re struggling to stay consistent, unsure which platforms to use, or stuck wondering why your posts aren’t translating to sales, this one’s for you.

Episode Notes

What makes a winery’s social media actually work? In this episode, Kate (CMO), Maddy (Head of Marketing), and Amber (Senior Account Manager) take a closer look at what drives results on platforms like Instagram and Facebook, and what doesn’t. From common mistakes to strategic wins, they walk through what it takes to build a consistent, engaging, and on-brand presence. 

It’s everything wineries need to know to start showing up better online, build stronger brand connections, and set themselves up for long-term success on social.

What we cover:

• Common mistakes wineries make (and how to avoid them)
• The power of planning — and how to create content pillars
• Quick wins for boosting engagement
• Platform-by-platform tips: Instagram, Facebook, TikTok and more
• What content the algorithm actually wants
• How to use music, video, captions, and hashtags effectively
• The role of user-generated content
• When it’s time to invest in paid social — and what to do first

🎧 Grab our free Social Media Playbook from this episode, and explore more practical resources via our Linktree.

All Links & Resources

• 💻 Grab your free  Social Media Playbook here!
• 📝 Access our Free Resources here
• 📞 Want to talk through your winery’s digital strategy? Book a no-obligation chat
• 🌐 Visit us at brunchagency.com
• 📸 Follow us on Instagram
• 🔗 Connect on LinkedIn
   

Featured wine: Block 7 Chardonnay from Briar Ridge, Orange NSW.

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