Meet Me at Brunch

Our Origin Story: How Brunch Got Started (& Where We’re Headed)

Episode Summary

Our origin story, five years on. Char, Kip and John sit down to share how Brunch got started, what’s changed since 2020, and where we’re heading next. This episode walks through the real story behind the agency, and what’s ahead for wineries in Australia, New Zealand and the US.

Episode Notes

In this episode, we’re looking back... and looking forward.

Brunch just turned five, so Char, Kip and John are sharing how the agency began, what we’ve learned along the way, and where we’re headed next. They walk through everything from our beginnings as 'We are Toast' to acquiring VinoDirect and opening our Chicago office. It’s an honest look at what it takes to build a wine marketing agency from scratch, and what’s coming next for wineries selling direct-to-consumer.

What we cover:

• The story behind how Brunch started
• Key moments that shaped the agency’s first five years
• The growth of Brunch Direct and our US expansion
• What we’ve learned from working with 150+ wineries
• Why DTC phone sales still work... and what sets them apart
• What’s changing in winery eCommerce, email and digital
• What we see coming next for the industry

🧠 More free winery resources: https://linktr.ee/brunch.agency
📞 Want to talk about your DTC strategy? Book a free strategy call

Subscribe to Meet Me at Brunch for practical wine marketing insights from the team at Brunch Agency. We help wineries across Australia, NZ and the US sell more wine, direct to consumer, through websites, email, phone sales and digital strategy.