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How to Convert Cellar Door Visitors Into Long-Term Customers

Episode Summary

Your cellar door might be packed on weekends, but what happens next? In this episode, John and Dave break down how to turn one-time visitors into repeat buyers and long-term fans. From smart data capture to post-visit automations, it’s all about making your cellar door the start of a customer journey, not the end.

Episode Notes

A busy cellar door is great, but real growth happens when you keep those customers coming back.

In this episode, John and Dave explore how wineries can turn casual drop-ins into loyal customers. They talk about creating memorable experiences, capturing the right data, and using simple automations to stay connected once the visitor walks out the door. Whether you’re new to CRM or already running loyalty programs, this chat will help you get more from every tasting room interaction.


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