Your winery’s website is your digital cellar door, is it working hard enough for you? In this episode of Meet Me at Brunch, Kate, Laura, and Kip share practical advice on what makes a winery website not just beautiful, but functional. From homepage layout and mobile optimisation to SEO basics, booking buttons and email automation, we’re covering everything wineries need to know to boost online sales and create a seamless customer journey. Whether you’re building from scratch or looking to improve what you’ve got, this one’s packed with clear, actionable advice.
Welcome back to Meet Me at Brunch. This week, we’re diving into winery websites, what works, what doesn’t, and how to ensure yours is converting visitors into customers.
Kate (CMO), Laura (E-commerce Project Manager), and Brunch Co-Founder Kip break down everything from site structure to SEO, sharing exactly what a great digital experience looks like and the common mistakes we see too often.
Your Winery Health Checklist
To make things even easier, we’ve created a free resource to go with this episode:
👉 Your Winery Health Checklist
🍷 Featured wine: Il Briccone Shiraz Sangiovese 2023
In this episode:
Links & Resources
Next Episode
We’re back next week with John and Nick for a Great Wine Chat all about what’s hot and what’s not in 2025. From styles and regions to shifting consumer behaviours, we’ll be unpacking the trends that are shaping the wine world this year, and the ones on their way out.