Earlier this year, winery pages were removed from Facebook’s recommendation feeds. It was later confirmed as a technical error. But for a few weeks, it raised a bigger question. What happens when a platform you rely on suddenly changes? In this Brunch Bites episode, Hugh and Maddy unpack what happened and explore how wineries can build more stable, diversified direct-to-consumer systems.
A few weeks ago, alcohol-related pages across Facebook were flagged as ineligible for recommendation. Meta has since clarified that it was a technical issue and largely resolved it. But the lesson remains. If your growth relies heavily on algorithm-led discovery, your business is exposed to decisions you do not control.
In this episode, we cover:
Social media is powerful. But it is rented space. Your database, your website, your ecommerce store and your automated flows are assets you control. If this moment made you question how exposed your current setup is, that’s a good thing.
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