Senior Winemaker Tim Dexter from Oakridge Wines joins Nick and the team to talk cellar door communication, wine club engagement, and what it really takes for winemakers to sell with confidence. We cover how knowing your product and knowing your customer changes every conversation, plus an early read on how the season is shaping up in the Yarra.
In today’s chat with Tim , we talk about how winemakers learn to communicate outside the winery, why different audiences need different stories, and how to keep your message clear across cellar door, trade, and wine club.
Tim shares how his retail background shaped his approach to selling wine, why people connect more with place and personality than technical detail alone, and what extra resourcing can unlock inside a winery. We also touch on how Oakridge is adapting its cellar door focus, and what the current season is doing in the Yarra.
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