Digital marketing can feel overwhelming, but it doesn’t have to. In our very first episode, Maddy and Hugh talk through what digital marketing really means for wineries, what’s working right now, and where to start if you’re feeling stuck. From cart abandonment and Google reviews to website optimisation and SMS segmentation, it’s packed with quick wins and helpful perspective. Whether you’re brand new to DTC or just looking to level up your strategy, start here.
Welcome to the very first episode of Meet Me at Brunch. In this chat, Maddy (Head of Marketing) and Hugh (Business Development Manager) talk through the basics of digital marketing for wineries — what it actually is, why it matters, and how to get started without feeling overwhelmed.
You’ll hear about what’s working right now in the DTC wine space, what’s changed since COVID, and what wineries need to prioritise if they want to cut through the noise online. From quick wins to big-picture thinking, this episode covers a lot — and it’s all designed to be actionable straight away.
What we cover
Quick Wins for Wineries
To make things even easier, we’ve created a free resource to go with this episode:
👉 10 Quick Wins for Wineries to Boost Their Digital Marketing
Featured wine
David Hook Chardonnay 2023. Thanks to David and Sherry for the delicious bottle.
Links & Resources
Next Episode
Our Brunch Direct team are up next, sharing the weirdest, wildest, and most insightful wine questions consumers ask. Get ready to hear what your customers are really thinking.